Communities are growing,
so why aren't association memberships increasing?
Some say because online communities are free and easy to join.
Very true, because in 2019, the number one source of meetings was people who initially MET ONLINE, and wanted to meet in person.
I love gardening, and follow dozens of creators on YouTube and Instagram, spend a ton of money on plants, and am a part of several Groups on Facebook. But I've never joined a home gardeners' association. (Neither have the people I'm following.)
The digital world is outpacing associations in growing community. At Community RULES, we'll learn how they do it, adapt and steal what we can, and create some content and do some boosting of our own.
Your organization's future is heavily dependent on it's digital engagement, and true engagement happens from people (you, staff, leadership). People don't instinctually connect to organizations, they connect to other people. That is one of many reasons why your digital presence matters to your organization. (It matters to your career as well, but we'll talk about that in NYC.)
Your digital engagement is at the core of your personal brand. Sure, you know what NOT to do in the digital space. But what do you share? How do you say it? And how do these people have all of these Likes and Shares?
We will learn at Community RULES. What to say - so it sells and sounds smart - but sounds like you.
We'll also do it. We'll take photos, share smart words, and learn to "position" our professional self in the digital space. All will make our employer (current and future) are proud.
Here's what will happen at "Community RULES:"
You'll experience a Mastermind-type weekend with other experienced association professionals
You'll build and boost a digital presence
You'll join an "engagement pod" of people who will comment on your social media posts, tricking the algorithm and making you show up more.
We'll learn very advanced content around four areas critical to success in 2023:
And that is just the Digital piece.
We'll tackle Inclusion with reality. And learn about how to make a profit (because the PPP checks are not coming next year).
I hope you will join me, Kiki and a roundtable of like-minded, experienced professionals. It will be the inspirational weekend that you've needed for a long time.
Hope to see you there!
Angela Bedell, founder of AB Communities